Stream
Analysis
In this section, we'll take a deep review regarding the stream that happened last March 11, 2022. This analysis will discuss the strengths, weaknesses, level of engagement, and viewership during the said livestream.
I. Summary of the Stream
Online games have been an integral part of mainstream entertainment in this generation. A huge part of the world's population is a fanatic of this type of entertainment. Due to these facts, our team has decided to take the challenge to take a step into this scene. Before taking onto this challenge, the team plotted a goal. We aimed to share the positivity and joy brought by online games through livestreams. And so, that's what we did.
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The first livestream of the squad was able to deliver an enjoyable experience through Facebook Live which was broadcasted on our Facebook page — IV Esport on March 11, 2022. The squad showcased their skills in the game "Mobile Legends: Bang Bang" during the said livestream. The stream was able to gather 8 reactions, 26 comments, 3 shares, with 66 viewers in total (including those who watched the stream after it went live) with about 5-8 live viewers. It was able to provide delightful, fun, and interactive gaming experience to our audiences despite the stream's noticeable and obstructing technical issues, minor flaws, and quite low viewership as a result of inactivity and weak advertisement. Nonetheless, multiple strengths were also shown in the aspect of entertainment, stream design, interactions, and gameplay in which the viewers were able to enjoy. Knowing that our stream wasn't as perfect as we planned, we gave out feedback forms to our audiences after the stream in order to know what were the strengths, shortcomings or weaknesses that must be improved, and things to add in the stream.
II. Strengths of our Stream
When the recorded livestream was rewatched by the team and the results from the feedback forms came back in, it has been seen that there were a couple of strengths that the stream had. Let’s first start with the most mentioned strength which is entertainment. A huge portion of the positive feedback states that they are likely to come back to the stream since it was entertaining thanks to the host and the activities done. The reason why the host was said to be entertaining is because of his way of entertaining. Viewers have said that the host was approachable, welcoming, calm, interacting with the viewers very well, and it was observed that he was talking a lot throughout the entire stream which leaves no dead airs except during technical difficulties but nonetheless, the stream was something that they enjoyed. Aside from that, the activities in the stream were made entertaining and interesting due to the streaming host. Moreover, the other reason that they found the activities in the stream as entertaining and interesting was because they can relate to it. The viewers said that they know and like the game that we played which is a factor that piqued their interest. This concludes that the squad’s goal of having fun with the viewers was successfully carried out.
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During the stream, the streamers were able to interact with the viewers very well. Those who comment on the stream are acknowledged from time to time. Shoutouts were evident on the stream as well. Few requests from viewers are also granted by the streamers during the stream which is another thing that they liked. These occurrences ensure that providing interaction between the streamers and the viewers is one of our strengths.
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Another strength to be mentioned in this section is our streaming layout. Although it’s not a perfect layout and might need some minor adjustments, we still consider this as a strength due to the fact that 80% of our respondents said that the design or layout of our stream was excellent or very appealing.
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The last strength that we have shown is our skills in the game. We were able to deliver thrilling, exciting, and notable gameplays or highlights to our viewers. There would also be games where it would be a close fight which heightens the thrill and excitement of the viewers and the streamers. This type of gameplay is a factor that makes gaming content interesting and entertaining. Therefore, it was also another thing that our viewers liked about our stream; thus, a strength.
III. Areas of Opportunity of Our Stream
Since it has been said that the stream wasn't as perfect as planned and therefore has some flaws, in this section, we aim to discuss more of these flaws. We determined the weaknesses of our recent livestream and mentioned the things we must improve on and what we should do about it the next time we'll stream.
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Let's start with the most evident flaw of the stream which are the technical issues. To be more specific, these technical issues encompass struggles with the streaming platform, fluctuating video quality, and audio problems. These are the problems that our viewers encountered during the stream as stated in our feedback forms. With that being said, the first area of opportunity is to get a better hold of the streaming platforms and a more stable internet connectivity. The unstable internet connectivity may have resulted in the fluctuating video quality of the stream. On the other hand, some viewers suggested adjusting the audio of the stream implying that the clarity of our audio during the stream wasn’t as clear as we expected. Additionally, another audio problem, such as the echo, that persisted at the latter part of the stream affected the stream badly, especially the viewers. This problem may have been an effect of the struggles with the streaming platform since the technical team and the host didn’t know what to do to eradicate the troublesome echo and was left with no choice but to conduct a relive. Furthermore, if we're going back to the livestream, technical difficulties have been apparent all throughout the stream. The "Be Right Back" overlay was used numerous times to give the audiences something to look at rather than a black screen while the streaming host is repairing the said issues. In fact, that certain overlay was first discouraged to be used since we want and expect the stream to be as smooth as possible but we created it anyway as a way to be prepared since not everything in the livestream will go according to our plan.
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Moving on, a minor flaw noticed by our viewers is the stream overlays. Although 80% agreed that the overall streaming layout was excellent, some viewers made minor suggestions or tweaks regarding that matter to improve the streaming layout. The reason for those suggestions is that they didn’t quite like the font used, some streaming overlays (such as the “Be Right Back” screen), and the size of the screen saying that it’s too little for them. Therefore, an area of opportunity for this situation is to improve the streaming layout and overlays in order to enhance the viewing experience of our viewers.
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Finally, the last area of opportunity that our team sees is to try out different games as well as suggested by our viewers. Although, this is not exactly a flaw or a weakness, it’s something that we can try to cater for a wider range of viewers since not everyone plays the game we played last time and the viewers would like to see a variety of contents. Doing this step might help us increase our following and viewership.
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Each of these feedbacks are taken into consideration for us to know how we can improve to provide a better and more enjoyable experience to our viewers.
IV. Analysis of the Engagement of Viewers
As what we have seen during the review of our stream, we can say that the engagement of our viewers is present and decent. The level of engagement isn't considered to be the best since there's not much viewers in the first place which means that there won't be many people commenting and letting their presence known during the live. The reason for this low viewership will be further discussed later on. However, the comment section during the live show isn't entirely blank. There were active commenters that chatted live from time to time. Additionally, interactions between the streamers and viewers were pretty evident during the stream as the streamer is trying to take note of each and every comment that pops up in the stream which is a commendable strength according to our viewers and another reason why the level of engagement of viewers isn't considered as low but rather decent. Despite having low live viewership, it can be concluded that the team still has done its job to keep the viewers still engaged in the stream.
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To summarize, in order to keep the viewers engaged, especially in a gaming stream, good interaction, entertainment, and gameplay are needed. All these criteria were met as per our viewers' feedback. Meeting these criteria will result in an excellent viewer engagement. However, one major problem that affected the level of our viewer engagement is the low viewership count which meant that there is a lower number of people to interact or engage with. Therefore, instead of having consistently high viewer engagement, it can be concluded that the level of viewer engagement is adequate.
V. Analysis of the Viewership of Our Stream
This section will thoroughly discuss and identify the level of viewership of the livestream and the reason behind that conclusion. To start, the first thing we must identify in this section is the level of viewership. Based on our observation, the stream had low viewership throughout the first stream. Unfortunately, the level of viewership even got lower when we had to do a relive.
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Let’s first discuss the reason for the low viewership from the first stream. The team has arrived with few conclusions regarding this matter. The main reason for this low viewership is advertisement. The page and stream wasn’t shared or advertised enough on the platform. The page only had 14 followers while the highest number of live viewers that we saw were 8 viewers which then lowered and stabilized to 5 or 6 viewers. The reason for this is that the advertisement was present but wasn’t persistent. The page was shared and recommended to friends only a few times which resulted in having low following of our page. It must be expected that not all the friends we have shared the page to will follow back our page and not all of our followers are guaranteed to watch our livestream that’s why it should have been shared to a wider set of people to increase the chance of increasing the number of followers and viewers of the stream. Also, the page turned inactive for a month after the first set of advertisements and only posted again before the day of the livestream. This inactivity may have caused the viewers or followers to forget that this page exists. To sum it up, the reason for the low viewership of the stream was poor advertisement and inactivity.
Next, we’ll discuss the even lower viewership during the relive. Since the relive happened during the latter part of the initial stream, they might have thought that the stream officially ended and didn’t bother to check back on our page if we posted something again after the incident. Moreover, since it’s a relive for the latter part of the initial stream, it only featured the last game of the stream and lasted for 40 minutes meaning that there isn’t that much to watch anymore which could be another reason why some viewers didn’t come back anymore.
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These were the reasons why the page had a low following and viewership. These things will be studied furthermore to know what we should do and avoid the mistakes that were done from the past in order to improve the viewership we get.
For a clearer representation of data, check out our
If you want to visit the livestream that happened on March 11, 2022, simply visit our Facebook Page!